Big skies. Bigger stories.
It’s no secret that filmmakers have been drawn to Texas for decades. There’s something about this state that feels larger than life - a landscape made for storytelling, with characters who don’t need scripts to feel real. That blend of grit and beauty is exactly what Howdywood was built on.
We’re not just inspired by Texas. We’re inspired by the way it looks through the lens.
A Cinematic State of Mind
Every corner of Texas could be a movie set. From the ghost towns of West Texas to the neon lights of Austin, the scenery tells its own story - raw, honest, and undeniably cinematic.
Hollywood first came to Texas chasing authenticity. Westerns needed real dust, real sun, and real people who looked like they meant it. Films like Giant, No Country for Old Men, and Hell or High Water proved what we already knew - the Lone Star State doesn’t just host stories, it shapes them.
At Howdywood, we channel that same energy into our designs. Each shirt feels like a frame from a film - one moment frozen in time that says everything you need to know about the scene.
The Texas Look
There’s a certain texture to Texas that cameras can’t fake - sun-worn colors, rusted metal, long shadows, and skies that never quit. We translate that into every collection, balancing cinematic tone with real-world wearability.
Our prints are bold yet grounded, just like the filmmakers who fell in love with this land. It’s the perfect mix of storytelling and style - wearable cinema for everyday life.
SB22 and the Revival of Texas Film
Texas has always attracted creators who crave freedom, but in recent years, the film industry here hit a lull. Production slowed as studios chased incentives in other states. That started to change with Senate Bill 22 (SB22) - new legislation that reintroduced strong film and television tax incentives for productions in Texas.
This bill reignited the creative economy, bringing filmmakers back to the state that inspired them in the first place. From small-town sets to big-budget features, cameras are rolling again under the Texas sun.
It’s not just about tax breaks. It’s about giving artists a reason to stay, to tell their stories here, and to remind the world why Texas has always been the most cinematic state in the country.
At Howdywood, that resurgence hits close to home. We’re fueled by the same momentum - local creativity, independent spirit, and pride that can’t be outsourced.
Where Creativity Finds Its Range
Howdywood sits at the crossroads of film and frontier - a place where creative freedom meets cultural roots. We’re not chasing Hollywood. We’re redefining it, Texas-style.
SB22 gave filmmakers the green light to dream here again, and we like to think we’re part of that same comeback story. Texas isn’t just on the screen - it’s in every stitch, every print, and every idea we bring to life.
Rolling Credits
So why do filmmakers love Texas? Because it’s real. Because it’s wild. Because it doesn’t pretend to be anything it’s not.
That’s exactly why Howdywood exists - to keep that same cinematic, authentic, unapologetic spirit alive. Whether you’re behind the camera or behind the wheel on a Texas backroad, you’re part of the story.
Shop the Howdywood collection and wear the Texas story that’s back in production.
