Howdywood was built for the bold, the proud, and the plain-talkin’ - people who carry Texas with them wherever they go. We make clothes that feel as real as a handshake, as tough as a two-lane highway, and as timeless as a West Texas sunset.
This isn’t just fashion. It’s a state of mind.
Texas First. Always. - A Star-Studded State of Mind.
We design high-quality, bold apparel and collectibles that shine a spotlight on Texas culture; from the cinematic to the folkloric. We believe your wardrobe should tell a story, and that story ought to be as big as the Big Bend sky.
Howdywood was born from a love for Texas culture and the belief that the world doesn’t need another generic brand - it needs one that actually feels like Texas.
We’re based out of Dallas, at the historic Longhorn Ballroom, where legends have played and stories were made.
Our founders grew up surrounded by the sounds, textures, and personalities that define this state - and they set out to build a brand that honors that heritage while keeping an eye on what’s next.
We stand by every product we make. If it doesn’t meet your expectations, we’ll make it right. Plain and simple. Because in Texas, your word still means something.
Everything we do starts with why
We believe in building better
Real people making great products
Howdywood is proudly powered by NHuS³ Media - short for Nothing Happens Until Somebody Sees Something™. As the creative partner behind the brand, NHuS³ provides the storytelling engine and production support that bring Howdywood’s Texas lifestyle to life. While the brand carries just a hint of cinematic flair, its heart remains deeply rooted in the Lone Star State - a celebration of everyday Texans, their humor, grit, and pride, all shaped and amplified through NHuS³ Media’s creative direction.
Some folks look at me and see a certain swagger, which in Texas is called ‘walking.
- George w. bush
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