Every shirt we make starts with a story. Sometimes it’s a moment, sometimes it’s a memory, and sometimes it’s just a feeling that can only be described as Texas.
At Howdywood, we see design as storytelling. Every graphic, every stroke, and every color choice has something to say. Our job is to take that Texas spirit - the dust, the humor, the pride, the quiet toughness - and turn it into something you can wear.
It Starts With an Idea
Some of our best designs begin with something small - a phrase on a highway billboard, a song lyric that hits just right, or a photo snapped in the glow of a desert sunset. Inspiration comes from the land, the people, and the stories that shape them.
Each new idea goes through rounds of sketches and refinements until it feels like something that could only come from here. It has to capture the heart of Texas without ever feeling forced.
Design with Depth
We design everything in-house, combining traditional artistry with modern tools. Our team draws, paints, and digitally refines each piece until it feels lived-in - like something pulled from a favorite old trunk instead of a warehouse shelf.
The goal is simple: make something you’d be proud to wear, not because it’s trendy, but because it feels true.
Color and Character
Texas has a color palette all its own - the red clay, the sagebrush, the pale blue skies that stretch forever. We pull directly from that natural palette, using tones that carry warmth and history.
Each color choice tells a part of the story, from the golden dust of a late-summer field to the deep indigo of a Texas night. Our shirts are meant to feel familiar, even the first time you wear them.
Printing with Purpose
We partner with local printers who understand what we’re about. Every print run is carefully handled to ensure the art feels as authentic as the story behind it. Our process focuses on texture, durability, and integrity - no shortcuts, no gimmicks.
Each shirt is designed to age beautifully, picking up character with every wash and every mile down the road.
The Spirit Behind the Stitch
Turning Texas stories into art is about more than ink and fabric. It’s about keeping the spirit alive - the sense of belonging, independence, and adventure that defines the Lone Star State.
At Howdywood, we don’t just design shirts. We design stories that remind people who they are and where they come from.
Shop the Howdywood collection and wear the story that built Texas.
