The cowboy has always been more than a symbol. He’s an idea - independence, grit, and heart, rolled into one. From the open ranges of the 1800s to the streets of modern Texas, the cowboy’s look has changed, but his spirit never has.
At Howdywood, that same energy drives everything we make. We don’t see cowboy style as a costume. We see it as a legacy - one that still rides strong in the way Texans live, work, and dress today.
From Survival to Style
The first cowboys didn’t care about fashion. Their gear had a job to do. Hats blocked the sun, boots survived the mud, and denim took a beating. Every stitch had a purpose. That practicality turned into the foundation of a look that’s never gone out of style.
Fast-forward a century and those same details - the cut of a hat, the curve of a boot, the snap of a shirt - still define what it means to look like a Texan. Only now, it’s about expression as much as function.
The Hollywood Effect
When Western films hit the big screen, the cowboy became a global icon. John Wayne, Clint Eastwood, and countless others made the hat and boots as recognizable as any designer label. But while Hollywood turned cowboys into legends, Texas kept the real ones working - the ranchers, the rodeo hands, the everyday folks who lived it for real.
Howdywood draws from both worlds - the cinematic and the genuine. Our designs celebrate the myth and the man behind it. Because the truth is, Texas doesn’t need a costume. It’s already got character.
Modern Cowboys and Everyday Rebels
Today’s cowboy doesn’t always ride a horse. He might be building a business, playing guitar, or driving a truck across I-35. The gear’s changed, but the attitude’s the same. Resilient. Confident. Free.
That’s what our brand stands for - bringing that timeless cowboy spirit into a modern world that could use a little more backbone.
The Future of Western Style
Western wear has gone global, but in Texas, it’s never lost its soul. Fashion trends come and go, but the cowboy remains - not just as a look, but as a way of life.
At Howdywood, we’ll keep evolving that legacy. From vintage-inspired designs to modern silhouettes, we’re honoring the past while dressing the present.
Because the cowboy didn’t just ride into history - he rode straight into culture.
Explore the Howdywood collection and carry a piece of the frontier wherever you go.
