Some say it’s the heat that hardens you. Others say it’s the horizon — endless, open, and unbothered. But the truth is, being Texan isn’t about where you’re standing. It’s about how you stand.
At Howdywood, we believe Texas isn’t just a place. It’s a mindset — one built on pride, grit, and the unspoken belief that if you work hard and stay kind, good things follow.
It’s Not the Boots, It’s the Backbone
You can spot a Texan from a mile away — not by their hat or their truck, but by the way they carry themselves. Texans walk with quiet confidence. They say thank you and mean it. They hold doors, shake hands, and get the job done without needing a spotlight.
That’s the same attitude that fuels our brand. Every Howdywood tee is a nod to that way of life — hardworking, humble, and built to last. Because we don’t believe in throwaway fashion. We believe in gear that tells a story and holds up through it all.
Pride Without Pretension
There’s a special kind of pride that runs through this state. It’s not about showing off; it’s about showing up. Texans are proud of where they come from, proud of what they build, and proud to see others win.
That’s why Howdywood isn’t just about clothes — it’s about community. We make designs that speak to people who believe in earning their keep, helping their neighbors, and doing things the right way — even when no one’s watching.
Freedom, Frontier, and Forward Motion
Texas has always been about the frontier — not just the one we rode across, but the one we keep chasing. Creativity, music, food, film, design — the Lone Star spirit keeps pushing things forward while staying true to its roots.
That’s the balance we aim for with every new collection: bold but grounded, modern but timeless. We’re proud to represent a place that never stops reinventing itself.
That’s the Texas State of Mind
So what makes Texans different? It’s simple — heart. The kind that doesn’t waver when life gets hard. The kind that still tips its hat and says “howdy” just because.
That’s the energy we put into everything we do here at Howdywood — because no matter where you’re from, there’s always room to live with a little more Texas in you.
Live bold. Live kind. Live the Texas way — shop the latest Howdywood collection today.
