There’s a reason everything feels a little bigger, a little bolder, and a whole lot more alive in Texas. Maybe it’s the sunsets that spill out over the plains like they’ve got something to prove. Maybe it’s the people — dreamers with dirt under their nails and pride in their stride. Whatever it is, we built Howdywood to capture that spirit and turn it into something you can wear.
Where Hollywood Meets the Heartland
Howdywood started with a simple idea: what if the creative energy of Hollywood collided with the raw authenticity of Texas? The result isn’t just clothing — it’s culture stitched into cotton. Every graphic, every color, every tee tells a story about the Lone Star lifestyle, from wide-open highways to dusty dancehalls.
We’re not interested in chasing trends. We’re building something that lasts — like a good pair of boots or a favorite song that never fades. Our shirts are designed for folks who take pride in where they’re from and aren’t afraid to show it. They’re for the ones who say howdy to strangers, who still believe a handshake means something, and who find beauty in hard work.
A Brand with Roots
Our home base sits inside the legendary Longhorn Ballroom — a place where Texas history still hums in the floorboards. Willie played here. Cash played here. So did everyone else worth their salt. It’s more than a storefront to us; it’s sacred ground. When you walk through our doors, you’re standing where music, grit, and soul became Texas folklore.
That’s the heartbeat behind every design we make. We draw from the land, the legends, and the people who make this state what it is — real, unapologetic, and proud to the bone.
What We Stand For
Howdywood isn’t about selling shirts. It’s about carrying the Texas way into everything we do — being bold, being kind, and showing up with purpose. It’s about making art that means something, celebrating our roots, and keeping the creative frontier alive right here at home.
So whether you’re born Texan, got here as fast as you could, or just love the feeling of wide-open freedom, welcome to Howdywood. You’re in good company.
