Every shirt tells a story — but a Texan shirt? That’s a whole different kind of storytelling.
At Howdywood, design isn’t about decoration. It’s about meaning. Every stitch, color, and graphic carries a piece of where we come from — wide skies, worn denim, desert heat, and the spirit of a state that stands tall on its own two feet.
Rooted in the Land
You can’t talk about Texas without talking about its land. From the red dirt of the Panhandle to the pale pink sunsets over Big Bend, the palette of Texas is unlike anywhere else on earth.
We pull those tones right into our collections — sand-tinted neutrals, sky-washed blues, sun-faded reds, and the soft shadows of dusk. These aren’t just colors; they’re emotions, memories, and miles of open country captured in cotton.
Built for the Long Haul
True Texas style isn’t about being flashy — it’s about being functional. Our tees are designed to hold up, break in, and look better with time. Just like your favorite pair of boots, they’re meant to live a life, not sit on a hanger.
We source soft, durable fabrics and focus on print methods that age naturally, so each shirt wears its story like a badge of honor.
Typography with a Texas Accent
Even our lettering tells a story. We draw inspiration from vintage rodeo posters, old western films, and neon signs glowing outside roadside bars. Every font choice and layout is meant to feel familiar yet fresh — timeless without being tired.
It’s design that respects the past while speaking in the language of now.
From Concept to Canvas
Before a single shirt gets printed, every idea starts with a sketch — often inspired by a phrase we overheard, a landmark we passed, or a story we couldn’t shake. We refine, redraw, and reimagine until it feels authentically Texan: honest, bold, and a little rough around the edges.
That’s our process — nothing rushed, nothing fake, and everything made with purpose.
More Than a Shirt
So what makes a shirt Texan? It’s not just the design. It’s the soul behind it — the sense of pride, independence, and wide-open freedom that’s stitched into every piece we make.
When you put on a Howdywood tee, you’re not just wearing art. You’re wearing a story that belongs to this land — and everyone who calls it home.
Explore our latest collection and find the story that fits you best.
